Lessons Learned: Author School Visits

by guest Chrysa Smith

Some schools do it every year. Others have never had an author come into their school to speak to their students.  Yet for me, it's the only way to sell children's books--to sell books in quantity. But it's surely not for the faint of heart. Here are some of the lessons learned from "going back to school."

I learned long ago that if I wanted to get noticed as an author, I'd need to offer more than my book. After all, what makes my book different than the tens of thousands of children's books out there? So, after a little research and a lot of chutzpah, I decided to create a school program that went along with my first book.

Naturally, it spoke to my book, but it also included quite a bit about the writing process, which can also set an author apart. The presentation then became a lesson. More than a show 'n tell from an author, kids learned a few things without realizing it, all from a different perspective. And from my experience, teachers love it.

 Eight years ago, my program began as an overhead presentation (so much for technology). But it evolved, as the purchase of a projector gave birth to a PowerPoint, complete with cool graphics and fancy effects. A screen presentation is a 'must' if you visit schools, as assemblies are often held in gyms, auditoriums or cafeterias. Many schools do have Smart Boards with internet access and presentations can be shown from laptops. So it helps to have presentations on a memory stick as well--a little easier to tote and compatible with those schools that have the latest technology.

Presentations must fall in line with school schedules and teachers have to clear the space, the date and rearrange classes for the day, so while you might expect innumerable schools as your target market, my experience has shown the return on contacts to be quite low, thus my point about it not being for the faint of heart. Scoring school visits involves lots of time--lots and lots of time, perseverance and a budget--all necessary to create things like bookmarks, postcards, brochures--all must-haves in order to spread the word about you.

But perhaps the biggest question of all is how to market to schools? I wish I had a magic formula to share. To put it simply, it involves lots of contact. Emails, direct mailings, getting on school visitation websites. And while I have listed myself on 'authors who visit schools' sites, very little has come of it. For the most part, I do email blasts, and it does yield some results, but with the ever-growing number of protective filters out there, so many emails go unopened, which is why complimentary postcard mailings help. And don't underestimate the value of going to book fairs. I have sat at many, twiddling my thumbs and contemplating the universe, but some of the seemingly unending events have yielded school visits. All it takes is one contact to sell a few dozen books and perhaps lead to another school visit.

My advice? Start out locally. Hitting schools where you live is the best place to begin. They are often more open to authors who share their community. Discipline yourself with regular contact with them, and slowly, like a spider or world-wide web, cast your net larger and larger--as large as you care to or as long as you can stand being back in the classroom once again Good luck!

About the Author

Author of the easy-reader series: The Adventures of the Poodle Posse and a new picture book, Once upon a Poodle, Chrysa Smith always likes to see the fun side of things, as she observes her miniature poodles during devious endeavors in her home. A long-time feature magazine writer and shorter term children's author, Chrysa has always been a fan of the written word. It's just that now, it comes in simple, concise sentences.

Connect with Chrysa:

website / e-mail / Facebook

About the book

Once Upon a Poodle

Mom's Choice Award Silver Medalist for excellence in Juvenile Fiction

When miniature poodle Woody goes on a hunt for a new brother, all sorts of adventures are in store. Several attempts bring chaos into the house while trying to find a suitable creature to become the latest member of the family. Feathers fly, gardens are harvested and nuts are cracked in this full-color illustrated tale that embraces fun, problem-solving and learning what family and friendship are all about.

Available here: The Well Bred Book / Amazon

What questions do you have for Chrysa about booking and planning school visits?

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Building a Twitter following as an author: lessons from the trenches

I was a somewhat late adopter of Twitter, in part because the fast and short nature of posting intimidated me. I'm more of a slow and deep thinker, and at first I thought adding a Twitter feed to my life would make my head explode.

But as I shifted gears to indie publishing, I realized I needed this site to reach a wider audience. Blog reading was on the wane, and I'd heard so many positive things about Twitter, I knew I had to get a grip on my fear and jump in.

My early attempts were half-hearted I admit, but in the past year I've gradually experimented and reached out and basically doubled my follower base. If you are still trying to get your footing on Twitter, this post is for you. If you're feeling meh about using Twitter, this post is for you. If you're a mega guru, maybe you have some wisdom to share in the comments, so please stick around!

Develop a vision 

What do you want your Twitter presence to be? This precedes all other considerations. How vulnerable will you be about your personal life in this forum? Will your persona be mostly serious, mostly silly, mostly enthusiastic, mostly wise, mostly curious, mostly pious, mostly arty, mostly visual? Which parts of yourself will help you reach and connect with your "tribe"? Your tribe is the group where your passions and enthusiasms are shared and supported and cheered on.

Consider the kinds of projects have you written and ones you plan to write. Now imagine your ideal reader. What are his or her interests? Which parts of  yourself do you think this reader will most want to know?

Communicate your vision

Choose your photo, banner image and color scheme to undergird the communication of vision. The visual look might mirror your blog or website, it might echo your book covers. But you don't want a lot of dark and heavy if you write romantic comedy, any more than you want light and fluffy images if you write thrillers. Look at Twitter profiles of others in your genre and emulate those who communicate well a message you also want to communicate.

Side note: If you're especially stumped about picking a color scheme, you might find it helpful to read up a bit on the psychology of color. It's how I landed on plum and tan as part of my branding; the first related to wisdom, creativity and spirituality, the other with warmth and being down-to-earth. Here are a couple of useful articles on the topic:
The Psychology of Color in Marketing and Branding
Color Psychology

Build your description from your vision: that sense of yourself and your work. Think keywords and allusions. Here's my description: "Urban Christ follower, incurable Anglophile, Ravenclaw. Pro grammar wrangler for hire. My writing explores how faith grows in dark places #CR4U"  Describing your thematic approach is more inviting than listing book titles, I've found--readers and writers are more drawn to a vision than a product name.

As you might guess, I am frequently found and followed by others in my faith tradition, by Harry Potter fans, by other writers, by other editors, by other city dwellers, by other lovers of British culture, and by members of Clean Indie Reads, a Facebook indie author collective, which uses the hashtag CR4U (clean reads for you).

Who you follow, what you tweet, and what you retweet and like--all these things should be guided by your vision. These actions also communicate your vision.

My published work so far has been in diverse genres--Christian fiction, poetry, and nonfiction writing resources. I hope to continue producing work like this and building a following for it. My Christian fiction is quite niche, so that takes the most concerted effort to seek a tribe. The writing resources are more broad. But as you might guess, writing religious work means I'd be unwise to follow just anyone on Twitter. There are are few kinds of accounts I avoid following back if they approach me first--erotica and gore-horror writers, pottymouths, inappropriate photo-posters, political all the time, cranky/agenda-driven zealots, bot accounts, click-farm sales pitch accounts,

You need to know your no-go areas and be thoughtful about it, or you'll find your garbage following takes all the joy out of the platform. For the most part, not following back followers who don't interest you is enough. In the case of inappropriate photo-posters, I tend to block accounts. The pottymoths and erotica and gore folks I tend to simply mute. (Click the sunshine icon next to the follow button in your followers list, and these options will appear in a drop-down menu).

Find your tribe

This is honestly fairly easy to do on Twitter. It is its most powerful feature in my mind. Start by following any writer friends, beta readers, critique partners, and fellow bloggers. Follow your favorite authors and organizations, especially local ones.

Cannibalize their friend lists. Okay, let me put that in a more positive way--check out their follower lists, likely to be full of people who share interests and will be similarly awesome, and follow them. I also find it helpful to RT their pinned tweets or like something they posted recently. It's a way of saying "Hi, you look fantastic, Let's be friends" in a less sycophantic way.

Do keyword searches for things that are part of your vision. Maybe it's your genre. Maybe it's a particular fandom (Star Wars or Sherlock; things like that). Maybe it's a geographic region you live in or write about. Follow away. Retweet and like.

Remember on the keyword searches to look not only at "top" tweets, but also click the next category, "live" where fresh content will be popping up. Folks with tiny followings who may be wonderful friends are likely hiding in there. The top stories are the ones that have had a lot of RTs and likes. They might be worth following if only for a time to find more of your tribe.

Hunt for hashtags popular in your tribe. #YA or #teenreads, for example, will help you find those who love young adult books--reading and writing them.

Join one of the weekly work-in-progress sharing parties like #2bittues (two bit Tuesday) or #1linewed (one-line Wednesday). Look up the hashtag and you will find instructions to participate. This is a really fun way to share small snippets of your writing and find readers who like your style--and for you to find writers whose style you admire.

Post a variety of content

Getting followers and keeping them also requires you to keep putting out content yourself. If you have been blogging for any length of time, you likely have some ready-made content that is eminently tweet-able. For the most part, age doesn't matter either. Your good post about hiring a cover designer in 2013 is just as helpful today.

Pimp your books--but only occasionally. If possible, link not only to your sales page, but also to interviews you've given about it, old blog-tour posts, and really great reviews posted online. Your "buy my book" pleas are better received when they aren't pushy but rather inviting to target readers. Creating photo memes with quotes can be a nice change of pace for getting the word out. Have a variety. Pin a new one to your page (click the ellipsis icon at the bottom of a post and chose "pin to your profile page") every week or so. Keep it fresh!

Share parts of yourself that relate to your vision. Be sincere. I have posted about finishing drafts, about choir practices, about cool things going on in my city, about parenting. These posts might not get a lot of retweets, but they are an important part of building a genuine following.

Share inspiring quotes. You can find them on Goodreads, on BrainyQuote on Quote Garden. Be sure to properly attribute them!

Add useful hashtags in moderation. Some that will help your tweets be found by other writers include #writing #amwriting #writetip #writingtips #amediting #books #amreading. Limit yourself to one to three. More than that just looks spammy and desperate.

Engage with others

Aside from following and following back (with care--remember your vision!), it's essential that you interact with your followers. Twitter gives the impression that it is a 100% live stream, but that isn't the case. It is moderated like Facebook is. Those you don't interact with much stop showing up in your feed--and you in theirs! So make an effort to pop back through your followers list periodically and like or retweet content from folks you haven't seen in your feed recently.

If you love someone's blog post shared on Twitter, add a comment before retweeting, like "I so agree with this" or "fantastic!" or "wonderfully helpful!" Your follower will know you aren't simply automating your sharing, but that you actually engaged. Attention is the currency of Twitter, Share yours liberally.

Ask questions and follow up. This can be a powerful way to deepen the relationships you have, and for your followers' followers to discover you.

Express gratitude to those who share your content. I tend to take a batch approach so that my feed isn't too noisy. It also helps my followers find cool people to follow when I acknowledge them.

A note about automation

I have found it really useful to sit down weekly with Hootsuite and automate some of my Twitter activity. Hootsuite makes it really easy. And you may find it useful to experiment with which times of day your followers are most likely to engage with your content.

Variety is essential with automating. If you post only one kind of thing, it will seem spammy. Share your historic blog posts with news articles with inspiring quotes with memes for your books.

Don't go overboard, posting every five minutes, which you could feasibly do on Hootsuite. Use it to keep some fresh content appearing daily. Two to six automated posts, spread from your waking to sleeping hours, is plenty. Feel free to experiment with hours you aren't awake to engage with folks in other time zones.

Importantly, don't let automation be the only Twitter presence you have. Live retweet others. Live share items. Thank people. Ask questions.

Do you use Twitter much in your capacity as a writer or author? What tips would you add?

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Blogging like it's 2009

I admit I shamelessly stole this post title from YA author Sara Zarr. (Though, to be fair, she used the year 2006.) In a recent post, she discussed the gradual shift in her blogging style away from personal posts to podcasts, largely interviews with other authors about creative life.

That's astonishingly brilliant! I'd tell her so if  I had hands.

What struck me about her post was this: "I’m leaving comments off because I really do think that part of blogging is dead (or nearly dead, or at worst gets resurrected as a terrifying zombie made out spam and hate)." I've definitely noticed a trend of diminishing blog commenting, not only here, but on very high-traffic blogs like Janice Hardy's Fiction University. I haven't yet had the displeasure of having to wade through piles of spammy or hateful comments. Mostly, it's just very, very quiet.

You'd think no one cared about blogs anymore.

Except the stats say otherwise. My posts these days average 200 views. Back in 2010, my peak blogging year, a really popular post might garner 80 views and about 40 comments. The ratio of reads to comments could be as high as 50%. Levels of engagement were generally higher. But it came at a cost: you had to keep reaching new readers and comment on their blogs, or the comments would dry up quickly.

I went through a period last year that I burned myself out trying to keep reaching, reaching, reaching like I'd done in 2009 and 2010 and 2011. But engagement would be reciprocated only on a tit-for-tat basis, if at all. I'd have to comment on twenty blogs to get five comments. Talk about discouraging.

And time wasting! I'd meant to finish a book or two last year. I didn't. I think I wasted entirely too much time trying to get 2010 results in a 2014 reality.

Direct engagement on blogs has been on the wane since 2012. I think it's because walking into someone else's space and making remarks is a weird thing to do, when you think about it. You don't typically wander into your neighbors' homes and offer your opinion of their decor, after all. Blogs are really more effective, I've found, for information sharing and educating, rather than building ties.

Other forums are proving more apt for interactions. Facebook is where I'm more likely to have quality back-and-forth,and where most of my former "blogging buddies" now gather (you can friend me HERE if you wish). I haven't entirely hit my stride on Twitter (having to be so pithy feels like writing haiku; I'd rather clean toilets). I use it mostly to share useful things I come across, to make an occasional snarky comment, and to generate traffic for my best blog posts.

I've appreciated Anne R. Allen bringing to my attention the idea of "slow blogging," Write higher quality posts less often and you'll have built something people will be drawn to.

Even if  they don't comment.

I'm becoming more and more okay with that. Are  you?

Dare I ask...What do  you think? Is blog commenting genuinely on the wane? Or is there some deep secret I've been missing?

Photo credit: Mlphoto from morguefile.com

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8 Tips for Writing Standout Titles

Kimberly Joy Peters, 2010; School Library Journal

Titles are tricky, no doubt about it. Your title, like your cover art, is an important marketing tool. A good title should communicate in such a way that it appeals to your core audience.

Here are a few things I've gleaned, largely from my experience as a reader.

Intrigue by raising questions

Titles that spark curiosity because they raise a question are often very effective. Consider these examples

Chaim Potok's The Chosen: Why is this person chosen? For what purpose?
Larry Woiwode's Beyond the Bedroom Wall: What is beyond it? Something good? Something scary?
Tim O'Brien's The Things They Carried: Who are they? Why are they carrying things? What sort of things?
Terry Pratchett's Shall I Wear Midnight: How could someone wear a time of day? What could that mean?

Juxtapose unexpected things

As a reader, I'm quick to click through to a description if the title intriguingly pairs things I don't expect to see together. Some examples:

Beautiful Disaster by Jamie McGuire
Love in the Time of Cholera by Gabriel Garcia Marquez
War in Heaven by Charles Williams
Invitation to a Beheading by Vladimir Nabokov
Chasing the Scream by Johann Hari

Use loaded terms 

Words with a heavy history--whether negative or positive--or an ominous double meaning can similarly intrigue

The Age of Innocence by Edith Wharton
Speaker for the Dead by Orson Scott Card
The Virgin Suicides by Jeffrey Eugenides
Heretics of Dune by Frank Herbert
The Executioner's Song by Norman Mailer
Interpreter of Maladies by Jhumpa Lahiri
Water's Edge by Robert Whitlow

Juxtapose the title's tone with your content

This technique will require some finesse with choosing cover art to bring the dissonance to full force. Consider these examples:

Empress of the Splendid Season  by Oscar Hijuelos: a once-prosperous Cuban woman must rebuild her life in the US working as a cleaning lady.
The Best Christmas Pageant Ever by Barbara Robinson: The church pageant goes hilariously wrong in every possible way when a family of tough, bad kids are cast in some of the roles.

Allude to other works

Some titles effectively compress an important theme by calling to mind another book, poem, song, etc. in which that same theme is explored.

Sins of the Fathers by Susan Howatch calls to mind a Bible/Torah passage from Exodus 20 about generational patterns of bad behavior
Try Not to Breathe by Jennifer R. Hubbard references an R.E.M. song about suicide ideation
The Sound and the Fury by William Faulkner references a line from Shakespeare's Macbeth, "a tale / Told by an idiot, full of sound and fury, / Signifying nothing," indicating some of the unusual narration experiments that will be part of the experience.

Highlight an evocative line, image or concept used in the story

A Gate at the Stairs by Lorrie Moore highlights protective measures that fail
The Elegance of the Hedgehog by Muriel Barbery highlights a line by the precocious tween narrator about self protection
The Sky is Everywhere by Jandy Nelson highlights a moment when the protagonist's conception of her place in the universe is altered and enlarged

This can sometimes fall flat, if the pet phrase doesn't reflect well the content of the story. Sarah Dessen's Keeping the Moon is an example. Neither of the key words in the title appear much, and it gives the impression that the book will heavily feature stargazing or some nocturnal adventures, or alternately that the story is SciFi/Fantasy when it is in fact realistic fiction about a teen girl's summer gone wrong.

Be cautious about using names

Titles like Julie's Song or Josh's Journey or Eloise don't really tell me anything about the genre or content because I don't know who these people are. In fact, these titles are so vanilla, I expect the book to be similarly bland.

Names can work if they're unusual, like My Name is Asher Lev by Chaim Potok,  Pnin by Vladimir Nabokov, or Esperanza Rising by Pam Munoz Ryan, because they hint at another time or culture that will be explored in the story.

Famous people's names will always be a draw, because they anchor your work in a specific set of referents (time, place, area of expertise), giving some sense of what the story is about. Einstein's Dreams by Alan Lightman, Mr. Darwin's Shooter by Roger McDonald, Chasing Vermeer by Blue Balliet are some examples.

Including an unusual element with a name will make it stand out. For example, Julie of the Wolves by Jean Craighead George.

Remember that copying has risks and rewards

If you discover your perfect title has already been used, can you go ahead? Well, yes and no. There are a number of things to consider before taking the plunge.

As far as I know, it's fairly unusual for a title to be trademarked, but it pays to check so you don't get sued. If there are a dozen other works with the same title, you will have trouble standing out. If you copy an unusual title of a well-known work, say The Thorn Birds, expect lots of hate from fans of the original. If the only other work with the same title is by a bestselling author, you can get a boost in visibility in searches BUT (big caveat) if people pick up your work by mistake, they may leave scathing reviews and engage in other trollish behavior because they'll feel duped.

That doesn't mean that mix-ups can't happen that aren't your fault at all. Author Emily Schultz published a book about a decade ago called Joyland. Then Stephen King released a book years later with the same title. Schultz got a big bump in royalties because of reader confusion, but also some big headaches. You can read her story here.

What are some book titles you consider "standouts"? Why do they appeal to you?

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My Road to Publication

I'm over on Dare to Read today, blog of Carmen Ferreiro-Esteban, author of Two Moon Princess and Immortal Love, talking about why I wrote Never Gone, who I think the book would appeal to, the cover design and my publishing and marketing experiences and ideas.

Carmen bumped up the date from when I expected the interview to run, which opens a spot on my schedule next week Wednesday or Thursday. If you'd like a blogging break for a day on 10/10 or 10/11, let me know in the comments (with an e-mail address, please). I'd be happy to do a guest post on a topic of your choice, or an interview. (And if more than one of you volunteers, I also have slots in late November and early December.)

The ebook giveaway continues at PK Hrezo's blog. Easy entry--just give an e-mail address. Extra entries for tweeting and following me on Facebook and Twitter.

Tell me about what you're working on. Why are you working on this particular project? What ideas and themes drive your writing?

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