|That's astonishingly brilliant! I'd tell her so if I had hands.|
You'd think no one cared about blogs anymore.
Except the stats say otherwise. My posts these days average 200 views. Back in 2010, my peak blogging year, a really popular post might garner 80 views and about 40 comments. The ratio of reads to comments could be as high as 50%. Levels of engagement were generally higher. But it came at a cost: you had to keep reaching new readers and comment on their blogs, or the comments would dry up quickly.
I went through a period last year that I burned myself out trying to keep reaching, reaching, reaching like I'd done in 2009 and 2010 and 2011. But engagement would be reciprocated only on a tit-for-tat basis, if at all. I'd have to comment on twenty blogs to get five comments. Talk about discouraging.
And time wasting! I'd meant to finish a book or two last year. I didn't. I think I wasted entirely too much time trying to get 2010 results in a 2014 reality.
Direct engagement on blogs has been on the wane since 2012. I think it's because walking into someone else's space and making remarks is a weird thing to do, when you think about it. You don't typically wander into your neighbors' homes and offer your opinion of their decor, after all. Blogs are really more effective, I've found, for information sharing and educating, rather than building ties.
Other forums are proving more apt for interactions. Facebook is where I'm more likely to have quality back-and-forth,and where most of my former "blogging buddies" now gather (you can friend me HERE if you wish). I haven't entirely hit my stride on Twitter (having to be so pithy feels like writing haiku; I'd rather clean toilets). I use it mostly to share useful things I come across, to make an occasional snarky comment, and to generate traffic for my best blog posts.
I've appreciated Anne R. Allen bringing to my attention the idea of "slow blogging," Write higher quality posts less often and you'll have built something people will be drawn to.
Even if they don't comment.
I'm becoming more and more okay with that. Are you?
Dare I ask...What do you think? Is blog commenting genuinely on the wane? Or is there some deep secret I've been missing?
Photo credit: Mlphoto from morguefile.com