Last week I gave an informal presentation on using Goodreads and Twitter to a handful of my critique group members--all Gen X and Baby Boomers. Most of them tend to think of book marketing in purely brick and mortar paradigms, so book signings and school visits are where they believe all the action is.
Convincing them that social media is anything more than a time-suck hasn't been the easiest. Especially since making the most of some channels requires laying groundwork long before you have a book to sell.
Here are a few key benefits I pointed out for each of the two sites.
Goodreads (as a reader, pre-publication)
~A book-centric community
~Everyone on the site is naturally looking for reading material
~Learn what readers of your genre like and dislike
~Build relationships with those who like books similar to yours
~Win free books through the First Reads program
~Support other writers by posting reviews
~Build a network of support among readers and reviewers
~Develop goodwill in the publishing community
~Easily access key influencers (best sellers, agents, editors)
~Find "your tribe" internationally
(tribe=group with natural affinities and interests)
~Easily connect to "your tribe"
~Share knowledge and encouragement (build goodwill)
~Generate traffic for a blog site
~Develop relationships with other writers
~Develop relationships with those interested in your topics and themes
~Listen in on important conversations
~Get great tips on writing, publishing, marketing
~Build effective presence in short bursts of time
~Utilize pithy writing rather than long pieces
~Support other writers easily through retweets
What other points would you add?
Has using these sites opened special opportunities? I'd love to hear your stories!